Move the idea forward.

Motion changes how people encounter a design. It can reveal information in sequence, draw attention to a detail, or give a brand a particular rhythm. It can also become a distraction when too many elements compete at once.

Decide what the movement should do

A title animation might establish tone. A diagram might reveal a process. A transition might connect two related ideas. Defining that job before animating helps you judge whether the movement is useful and whether its timing feels right.

• Use motion to guide attention.
• Give text enough time to be read.
• Keep related movements consistent.
• Leave room for stillness.
• Check the animation at its actual display size.
• Consider accessibility and reduced-motion needs.

A successful motion sequence does not need to show every technique available. It needs to support the idea with the right amount of movement.